- Following a different path in search of new rules in the New Media age
In this interactive age of blogs, Podcasts, Facebook, LinkedIn, and Twitter, iG Publishing Co., Ltd. (short for “Intelligence Garden”) positions ourselves not only as publishing company but content provider that communicates to its readers by empowering them to participate and persuading them through dialogues.
We believe that, in this wave of New Media revolution, more than ever, the power and control of information will gradually be shifted to ordinary people and knowledge workers. Management, faced with innovative, creative and resourceful staff, need to abandon the old line of factory management thinking and learn to inspire today’s knowledge workers to march to the beat of drum in the digital age. Knowledge workers, faced with the global communication and competition brought by the lightening speed of New Media tsunami, will need to reinvent their mindset, work skills and perspectives about their workplace in order to flow with the changes. iG Publishing plans to address these new management challenges in the mass market in the upcoming “New Rules” series.
We believe that, as a trend-setting publishing company, iG Publishing also needs to learn to listen to voices of the market and find a niche market. “A Different Path” series is a line of titles designed to provide emotional comfort, parenting ideas and education advice to families with children with such brain disorders as Autism Spectrum, Asperger syndrome, and Tourette syndrome.
Our goal is to become a Taiwan’s leading content provider in the New Media Age that follows a different path in search of new rules.
智園簡介
簡介：
智園出版有限公司，是一家結合傳統出版和數位行銷概念，因應網路互動年代所創立的一家新世代出版社。
在這個大量使用部落格、Podcasts、Facebook、LinkedIn 和Twitter等多重媒介的互動世紀，面對新媒體浪潮所帶來的全球性溝通與競爭。我們不只將智園定位為一家傳統出版公司，我們希望主動提供給所有喜愛書籍的讀者，一個激發創意與分享閱讀的平台，我們期待藉此參與對於書籍的種種感動與生命對話。
智園出版有限公司兼具傳統及數位出版內容，致力以打破框架的新思維，尋找突破傳統格局的新方式。我們時刻重整大腦思路、充實創意與管理技能與面對出版新展望，迎接閱讀新規則變革的來臨。我們鼓勵新思維、新方法，期待藉由編輯與行銷創意，重新啟動21世紀現代人的閱讀渴望，為現代讀者重新發現閱讀樂趣，並找到面對現實人生的豐厚力量。在智園永續經營的堅定理念下，我們時刻記取出版的社會責任，期待成為台灣出版潮流指標性的綜合型出版公司。
Introduction：
In this interactive age of blogs, Podcasts, Facebook, LinkedIn, and Twitter, iG Publishing Co., Ltd. (short for “Intelligence Garden”) positions ourselves not only as publishing company but content provider that communicates to its readers by empowering them to participate and persuading them through dialogues.
We believe that, in this wave of New Media revolution, more than ever, the power and control of information will gradually be shifted to ordinary people and knowledge workers. Management, faced with innovative, creative and resourceful staff, need to abandon the old line of factory management thinking and learn to inspire today’s knowledge workers to march to the beat of drum in the digital age. Knowledge workers, faced with the global communication and competition brought by the lightening speed of New Media tsunami, will need to reinvent their mindset, work skills and perspectives about their workplace in order to flow with the changes. iG Publishing plans to address these new management challenges in the mass market in the upcoming “New Rules” series.
We believe that, as a trend-setting publishing company, iG Publishing also needs to learn to listen to voices of the market and find a niche market. “A Different Path” series is a line of titles designed to provide emotional comfort, parenting ideas and education advice to families with children with such brain disorders as Autism Spectrum, Asperger syndrome, and Tourette syndrome.
Our goal is to become a Taiwan’s leading content provider in the New Media Age that follows a different path in search of new rules.